Intergamma's leading DIY-store brand GAMMA is title sponsor for the GAMMA Racing Day, the biggest combined car, motorcyle and kart racing event in Europe.
We oversee Ford Netherlands' event partnership to The Racing Day including the Ford Lounge corporate hospitality, product display and vehicle demonstration laps.
We supply Royal ERU with the event partnership to The Racing Day including the facility of their rider ambassadors and online and on site event related promotions
We plan and facilitate Red Bull Netherlands' activations and athletes at The Racing Day. We also acted as event organizer to them with the Wings for Life World Run editions in Assen and Breda and an F1 fan trip to Spielberg.
We oversaw Valvoline's event partnership to the 2018 Racing Day including the KTM X-Bow Naomi Schiff activation during the event.
The biggest newspaper in Holland serves as (media) partner to The Racing Day, DTM and MXGP events, publishing a 16 page national event tabloid newspaper and various ads in print and online.
We oversaw Kawasaki's event partnership to the 2019 Racing Day including the Leon Haslam World SBK and Ninja H2R demonstration, an international SS300 race, product display and customer track laps.
NK Junior Moto Racing
We act as a consultant for Motorclub Assen en Omstreken in organizing and promoting the Dutch National Junior Roadrace Championship.
Forze Hydrogen Electric Racing
With The Racing Day we supplied world's fastest hyrogen electric race car built by TU Delft a podium. The car bares The Racing Day logo and the team enters enters one race each year against conventional race cars during the event.
Fuel station and oil trading brand AVIA partnered The Racing Day in 2018 and acted as preferred (fuel) partner for MXGP Assen.
National broadcaster RTLGP were granted broadcasting rights of the MXGP World Championship, for wich we arranged billboard sponsorship. For The Racing Day we buy air time for a 30 minute episode produced and broadcasted by RTL.
From 2015 up until 2019 we pariticipated in the MXGP Assen Foundation, responsible for the organisation and promotion of the FIM Motocross World Championship round at TT Circuit Assen
We supply Autoscout24 with the DTM Assen event partnership as part of an agreement that sees promotion and incentives aimed at german car fans.
Starting from 2020 we supply the tyre service station chain with an event partnership for The Racing Day including branding of the 2-seater Experience and corporate hospitality in the Euromaster Lounge during the event.