An event and sports marketing company with a forty-year specialization in international motorsports. LDP International b.v. shows a proven track record of organizing and promoting (inter)national events, of which the majority under the auspices of international sporting federations.
CEO and founder Lee van Dam has been an integral part of the introduction and development of commercial sponsorship, advertising and marketing in international motorsports. The company grew up alongside the major tobacco companies and other main sponsors, in their first steps in international motorsports in the late sixties.
‘Being right where the action is’, LDP originates from and to this day is based in ‘The Motorsports Cathedral’, the City of Assen in The Netherlands, home to the annual ‘Dutch TT’. The company’s outstanding commercial insight came of age fulfilling the need of drivers, teams, organizers and sponsors for a professional and commercial exploitation of their efforts in international motorsports. LDP International has been active in journalism, personal, team and brand management, organization, merchandising, promotion, marketing and consultancy for over five decades.
Key milestones on the LDP path include team management to three straight world titles in the FIM Sidecar Road Racing World Championship with Dutchman Egbert Streuer, rider management to the FIM World Moto Cross Championship title with Dutchman Ton van Heugten, the promotion and merchandising of the first Dutch Motorcycle Grand Prix on behalf of British American Tobacco (Northstate) up until the last event in 2006 (Gauloises), the organization and promotion of the Brazilian Motorcycle Grand Prix, the first and sole Champ Car Grand Prix in Holland in 2007, the FIM Motocross World Championship as well as the MX of Nations at TT Circuit Assen from 2015 to 2019. LDP is owner and founder of ‘The Racing Day’, the biggest combined professional annual racing event formula in Europe (2000 - 2021).
LDP International b.v. stands for the ability to make headlines, to help create a strong brand by creating and guarding a consistent level in competition, entertainment, news value, pricing and communication, to recognize and exploit commercial opportunities and to reward sponsors, advertisers and partners in doing so.